The current study examined what factors have to be considered to realign the business model of a footwear SME towards a growth plan through retail market. The study looked to examine literature regarding all steps within the supply chain from procurement to distribution activities, including warehouse management. It brings together methods and best practices used to streamline supply and retail operations performance. On the other hand, a business case has been exhaustively analysed, to identify the weaknesses an barriers that may prevent a business expansion from being successfully carried out. It includes a detailed description of the business activities, its organization structure and its financial situation. A demand forecasting method has been specially tailored to the case study based on qualitative and quantitative techniques identified in the previous research. The data obtained in the research, the business analysis and the demand estimation are then put through the development of new logistic strategies, with the aim to meet new B2B demand and ensure financial growth. Retailers can use these results as a guideline or methodology to develop factors contributing to supply chain realignment and to support business growth through retail market
