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dc.contributorBaschera, Pius
dc.contributor.authorSoler Arnó, Salvador
dc.description.abstractSo far no method has been developed to evaluate the perfomance of new venture as dependent variable from the business model implicit in the business plan. In this report, I present a proposal of how this method should be. First, to evaluate the business model inside the business plan, it has been necessary to identify and cluster all the elements that interfere in the business model (according to literature). As a result, eight clusters were defined. As a second step, content analysis with a coding system, human coders and intercoder analysis seems to be the most appropriate methodolgy to analyze the comprehensiveness of these eight clusters within the business plans. Finally performance indicators in start-ups have been contrasted with venture capitalists, to define the most appropriate for our sample.
dc.publisherUniversitat Politècnica de Catalunya
dc.publisherEidegenössische Technische Hochschule Zürich
dc.subjectÀrees temàtiques de la UPC::Economia i organització d'empreses::Gestió i direcció
dc.subject.lcshNew business enterprises
dc.subject.lcshBusiness planning
dc.titleUncovering the value of business model planning in new venture creation: A methodological approach
dc.typeMaster thesis (pre-Bologna period)
dc.subject.lemacEmpreses -- Creació
dc.subject.lemacEmpreses -- Planificació
dc.rights.accessRestricted access - author's decision
dc.audience.educationlevelEstudis de primer/segon cicle
dc.audience.mediatorEscola Tècnica Superior d'Enginyeria Industrial de Barcelona

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