Lean business models change process in digital entrepreneurship
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hdl:2117/359967
Tipus de documentArticle
Data publicació2019
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Reconeixement-NoComercial-SenseObraDerivada 3.0 Espanya
Abstract
Purpose: Business Model Change (BMC) is a process new ventures are frequently involved in, especially in dynamic environments like the Digital Industry: copying with it is a key issue for entrepreneurs attempting to shorten the transition between current and new business models (BMs) and avoid losses in terms of revenue, image and customer retention, while acquiring experience and validated learning in the process. Our study aims at proposing a lean framework to support digital new ventures in the Business Model Change (BMC) process. Design/methodology/approach: The study builds its contribution on two pillars: a review on BM and the Lean Thinking theories; and a multiple case study on three digital new ventures which underwent BMC. Findings: The study shows how BMC in a Digital context can beneficially follow lean principles. Originality/value: We provide the SMED4BMC framework that extends and complements Lean Startup Approaches to further relate Lean Thinking and Business Model Change.
CitacióBalocco, R. [et al.]. Lean business models change process in digital entrepreneurship. "Business process management journal: developing re-engineering towards integrated process management", 2019, vol. 25, núm. 7, p. 1520-1542.
ISSN1463-7154
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Full paper UPC commons.pdf | Article principal (pre-print) | 1,110Mb | Visualitza/Obre |