Analysis of the factors that determine cinema attendance
Visualitza/Obre
Estadístiques de LA Referencia / Recolecta
Inclou dades d'ús des de 2022
Cita com:
hdl:2117/357263
Tipus de documentArticle
Data publicació2022
EditorInderscience Enterprises Ltd.
Condicions d'accésAccés obert
Llevat que s'hi indiqui el contrari, els
continguts d'aquesta obra estan subjectes a la llicència de Creative Commons
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Reconeixement-NoComercial-SenseObraDerivada 3.0 Espanya
Abstract
New forms of consumption, including online streaming, have interfered with film exhibition, promoting important changes. These services need to generate significant traffic and a look for a wide range of home subscribers to provide them with an extensive catalogue of movies. The domestic confinement in almost all countries caused by COVID 19 has led the internet to break historical traffic records. Cinemas are no longer the only place where a film can be shown. The novelty of films is the main factor that convinces viewers to pay for a cinema ticket. The exhibitor must pursue excellence and offer a truly superior experience at a reasonable price, because of the limited budget for leisure activities. This research uses Structural Equation Modelling (SEM) to carry out an empirical analysis on the results of a questionnaire with a focus on the factors influencing the preference for watching films at a cinema
CitacióBatlle, M.; Mateo, M. Analysis of the factors that determine cinema attendance. "International journal of entertainment technology and management", 2022, Vol.1 No.3, pp.201 - 221
ISSN1741-8046
Versió de l'editorhttps://www.inderscience.com/info/inarticle.php?artid=124897
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