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Effects of the addition of simple and double decoys on the purchasing process of airline tickets
dc.contributor.author | González Prieto, David |
dc.contributor.author | Sallán Leyes, José María |
dc.contributor.author | Simó Guzmán, Pep |
dc.contributor.author | Carrion, Raimon |
dc.contributor.other | Universitat Politècnica de Catalunya. Departament d'Organització d'Empreses |
dc.date.accessioned | 2013-05-08T14:16:55Z |
dc.date.created | 2013-06 |
dc.date.issued | 2013-06 |
dc.identifier.citation | Gonzalez-Prieto, D. [et al.]. Effects of the addition of simple and double decoys on the purchasing process of airline tickets. "Journal of air transport management", Juny 2013, vol. 29, p. 39-45. |
dc.identifier.issn | 0969-6997 |
dc.identifier.uri | http://hdl.handle.net/2117/19137 |
dc.description.abstract | Air ticket purchases can be considered to be based on sequential decision-making processes with a limited number of alternatives with clearly identified product attributes. With this scenario, decoy contextual effects could potentially be useful in increasing the profitability of each choice set through driving the attention of the users to a particular alternative by changing their perceptions, such as the perceived attractiveness of particular options, to benefit one specific alternative. This study validates the efficiency of the addition of decoy options in increasing the proportion of users who select the target option in a choice set and introduces, theoretically and empirically, the use of double decoys. Three distinct hypothetical choice sets are configured using two different types of decoy. |
dc.format.extent | 7 p. |
dc.language.iso | eng |
dc.subject | Àrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting |
dc.subject | Àrees temàtiques de la UPC::Aeronàutica i espai |
dc.subject.lcsh | Consumer behavior |
dc.subject.other | Consumer behavior |
dc.subject.other | Decoy effect |
dc.subject.other | Commercial aviation |
dc.subject.other | Purchasing process |
dc.title | Effects of the addition of simple and double decoys on the purchasing process of airline tickets |
dc.type | Article |
dc.subject.lemac | Consumidors -- Conducta |
dc.identifier.doi | 10.1016/j.jairtraman.2013.02.002 |
dc.description.peerreviewed | Peer Reviewed |
dc.relation.publisherversion | http://dx.doi.org/10.1016/j.jairtraman.2013.02.002 |
dc.rights.access | Restricted access - publisher's policy |
local.identifier.drac | 11910320 |
dc.description.version | Postprint (published version) |
dc.date.lift | 10000-01-01 |
local.citation.author | Gonzalez-Prieto, D.; Sallan, J.; Simo, J.; Carrion, R. |
local.citation.publicationName | Journal of air transport management |
local.citation.volume | 29 |
local.citation.startingPage | 39 |
local.citation.endingPage | 45 |
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