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dc.contributor.authorGonzález Prieto, David
dc.contributor.authorSallán Leyes, José María
dc.contributor.authorSimó Guzmán, Pep
dc.contributor.authorCarrion, Raimon
dc.contributor.otherUniversitat Politècnica de Catalunya. Departament d'Organització d'Empreses
dc.date.accessioned2013-05-08T14:16:55Z
dc.date.created2013-06
dc.date.issued2013-06
dc.identifier.citationGonzalez-Prieto, D. [et al.]. Effects of the addition of simple and double decoys on the purchasing process of airline tickets. "Journal of air transport management", Juny 2013, vol. 29, p. 39-45.
dc.identifier.issn0969-6997
dc.identifier.urihttp://hdl.handle.net/2117/19137
dc.description.abstractAir ticket purchases can be considered to be based on sequential decision-making processes with a limited number of alternatives with clearly identified product attributes. With this scenario, decoy contextual effects could potentially be useful in increasing the profitability of each choice set through driving the attention of the users to a particular alternative by changing their perceptions, such as the perceived attractiveness of particular options, to benefit one specific alternative. This study validates the efficiency of the addition of decoy options in increasing the proportion of users who select the target option in a choice set and introduces, theoretically and empirically, the use of double decoys. Three distinct hypothetical choice sets are configured using two different types of decoy.
dc.format.extent7 p.
dc.language.isoeng
dc.subjectÀrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting
dc.subjectÀrees temàtiques de la UPC::Aeronàutica i espai
dc.subject.lcshConsumer behavior
dc.subject.otherConsumer behavior
dc.subject.otherDecoy effect
dc.subject.otherCommercial aviation
dc.subject.otherPurchasing process
dc.titleEffects of the addition of simple and double decoys on the purchasing process of airline tickets
dc.typeArticle
dc.subject.lemacConsumidors -- Conducta
dc.identifier.doi10.1016/j.jairtraman.2013.02.002
dc.description.peerreviewedPeer Reviewed
dc.relation.publisherversionhttp://dx.doi.org/10.1016/j.jairtraman.2013.02.002
dc.rights.accessRestricted access - publisher's policy
local.identifier.drac11910320
dc.description.versionPostprint (published version)
dc.date.lift10000-01-01
local.citation.authorGonzalez-Prieto, D.; Sallan, J.; Simo, J.; Carrion, R.
local.citation.publicationNameJournal of air transport management
local.citation.volume29
local.citation.startingPage39
local.citation.endingPage45


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