Now showing items 8-8 of 8

  • Towards a definition of a CRM system life-cycle 

    Bibiano, Luis H.; Pastor Collado, Juan Antonio (2006)
    Conference report
    Open Access
    In recent years, the interest on research in Customer Relationship Management (CRM) systems has grown notoriously. Many authors have made individual proposals of interesting topics to be researched around CRM systems, but ...