Assessing the overall perceived quality of the undergraduate students

Abstract

Purpose - The paper is twofold aimed: (i) defining and validating a scale to assess the quality of the university experienced by students and (ii) analyzing the role of the aforementioned di- mensions and their impact on students’ satisfaction. Methodology/Approach - A survey of 2,557 undergraduate students that finished their degrees in 2013 at universities located in the region of Catalonia has been analyzed using Structural Equation Modeling (SEM). An exploratory analysis suggests the final dimensions that were confirmed in a confirmatory analysis. The psychometric characteristics of the scale are provided to show reliability and validity of the constructs. An extra model (also using SEM) assesses the impact of these dimensions on overall satisfac- tion. Findings - The quality is a multifactor construct composed by: (i) “syllabus”, which refers to the quality of the learning methods and the coordination efforts through the whole study period; (ii) “skills development”, referring to the skills that students might acquire along their studies and (iii) “services and facilities” of the university. Moreover, the first and third factors act as “enablers” for the second factor one. Nevertheless, only “Syllabus” dimension affects significantly on students’ satisfaction, whereas “services and facilities” do not have a significant role, although they are necessary in order to provide a good service. Research Limitation/implication - Although the sample is large enough to draw robust re- sults, it is limited the Catalonia. The paper provides recommendations for university managers and public administration authorities in order to allocate the available resources. Originality/Value of paper - In an era of global competition, universities are trying to adapt to these new requirements by expanding they academic offer, introducing innovative teaching methods, providing teaching resources to lecturers, and updating the general services of the university among others. All these services will be considered when students evaluate their experience at the university. The paper contributes with an assessment scale for the holistic service provided by the university within the period that the student is in the university. These findings can be applied to help define attractive academic programs and provide useful insights on how the supporting facilities should be designed to allow students take advantage of their learning process at universities.