Ir al contenido (pulsa Retorno)

Universitat Politècnica de Catalunya

    • Català
    • Castellano
    • English
    • LoginRegisterLog in (no UPC users)
  • mailContact Us
  • world English 
    • Català
    • Castellano
    • English
  • userLogin   
      LoginRegisterLog in (no UPC users)

UPCommons. Global access to UPC knowledge

57.066 UPC E-Prints
You are here:
View Item 
  •   DSpace Home
  • E-prints
  • Grups de recerca
  • ISG - Grup de Seguretat de la Informació
  • Ponències/Comunicacions de congressos
  • View Item
  •   DSpace Home
  • E-prints
  • Grups de recerca
  • ISG - Grup de Seguretat de la Informació
  • Ponències/Comunicacions de congressos
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

On Web user tracking: how third-party http requests track users' browsing patterns for personalised advertising

Thumbnail
View/Open
1605.07167v1.pdf (894,9Kb)
Share:
 
 
10.1109/MedHocNet.2016.7528432
 
  View Usage Statistics
Cita com:
hdl:2117/93001

Show full item record
Puglisi, Silvia
Rebollo Monedero, DavidMés informació
Forné Muñoz, JorgeMés informacióMés informacióMés informació
Document typeConference report
Defense date2016
Rights accessOpen Access
Attribution-NonCommercial-NoDerivs 3.0 Spain
Except where otherwise noted, content on this work is licensed under a Creative Commons license : Attribution-NonCommercial-NoDerivs 3.0 Spain
Abstract
On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and tastes to suggest a range of products to buy. It follows that, while surfing the Web users leave traces regarding their identity in the form of activity patterns and unstructured data. We analyse how advertising networks build user footprints and how the suggested advertising reacts to changes in the user behaviour.
CitationPuglisi, S., Rebollo-Monedero, D., Forne, J. On Web user tracking: how third-party http requests track users' browsing patterns for personalised advertising. A: IEEE IFIP Annual Mediterranean Ad Hoc Networking Workshop. "Proceedings of 2016 Mediterranean Ad-Hoc Networking Workshop (Med-Hoc-Net)". Vilanova i la Geltru: 2016. 
URIhttp://hdl.handle.net/2117/93001
DOI10.1109/MedHocNet.2016.7528432
ISBN978-1-5090-1983-0
Collections
  • ISG - Grup de Seguretat de la Informació - Ponències/Comunicacions de congressos [22]
  • Departament d'Enginyeria Telemàtica - Ponències/Comunicacions de congressos [479]
Share:
 
  View Usage Statistics

Show full item record

FilesDescriptionSizeFormatView
1605.07167v1.pdf894,9KbPDFView/Open

Browse

This CollectionBy Issue DateAuthorsOther contributionsTitlesSubjectsThis repositoryCommunities & CollectionsBy Issue DateAuthorsOther contributionsTitlesSubjects

© UPC Obrir en finestra nova . Servei de Biblioteques, Publicacions i Arxius

info.biblioteques@upc.edu

  • About This Repository
  • Contact Us
  • Send Feedback
  • Inici de la pàgina