Desenvopment of an evaluation methodology to analize the tooling industry in international markets and its validation on the Spanish market
Tutor / director / evaluatorWiese, Jan
Document typeBachelor thesis
Rights accessOpen Access
The Tooling industry takes the product creation process to a key position between product development and series production. Through the provision of tools and moulds, it is the central enabler of an efficient mass production of standard products.1 Due to the increasing globalization and the associated increase in the number of competitors, the competitive situation has worsened. Tool making companies from high rents countries are forced to use the potential of markets with lower factor costs. The joint of markets in networks is a sourcing strategy that rarely leads to the desired results: Strong variations in quality and unsatisfactory on-time deliveries are typical challenges that, due to the described role of Tooling, severely disrupt the production process. These challenges come from an insufficient Market Intelligence application. Market Intelligence is all the information and relationships of a given market which are relevant for a company. Therefore, it offers the basis for business decisions. To ensure a successful tool supply in new markets, Tooling companies need a sufficient transparency of the most important market-specific information to use it as the basis of operational and strategic decisions. The aim of this work is the systematic evaluation of markets. At the same time, it presents those industry-specific factors of Tooling which must be taken into account, making an special approach into the evaluation of the level of Market Intelligence achieved by such industry. The structure of the thesis is represented in the next figure (see Figure 1) This thesis gives an approach to the concept of Market Intelligence and its current development state with some highlights in the latest research findings. Also it will provide an evaluation method to analyse international markets and extract their useful information for the Tooling Industry. Finally it will give proof of the reliability of the described method by the study of a given market, the Spanish market, and the examination of the most outstanding Tooling companies.