Purpose: The requirements for high quality and diversification aquatic products are increasing
with the improvement of Chinese living standard. However, the distribution between the place
of production and the place of consumption are uneven, which results in large cold-chain
logistics demand for aquatic products. At present, the low-level development of cold chain
logistics has a bad impact on the circulation of aquatic products in China. So it is very urgent to
develop cold-chain logistics in China.
Design/methodology/approach: In order to do this, we apply performance evaluation, a
well-known management tool, to study Chinese aquatic product cold-chain logistics. In this
paper we first propose SISP (Subjects, Indexes, Standards, and Phases of performance
evaluation) model and ACSSN model (Aquatic product, Customer, Supply Chain, Society, and
Node enterprises of supply chain) for aquatic products cold-chain logistics performance
evaluation. Then an ANP-Fuzzy method is proposed to evaluate the operational performance
of Shandong Oriental Ocean Sci-Tech Co., Ltd. Furthermore, a system dynamic model is built
to simulate the impact of temperature on the profits in aquatic products cold-chain sales
section. Findings: We find out within a reasonable temperature range, lower temperature brings higher
profit level. Also, performance improvement methods are proposed and the simulation of
performance evaluation system is developed.
Practical implications: Our findings can help to improve the level of aquatic product coldchain
logistics in China.
Originality/value: The paper proposes the SISP (Subjects, Indexes, Standards, and Phases of
performance evaluation) model and ACSSN model (Aquatic product, Customer, Supply Chain,
Society, and Node enterprises of supply chain) for aquatic products cold-chain logistics
performance evaluation.
