The zoning is a common procedure for planning land use in the cities, searching for homogeneous piece of land inside the cities to define use, intensity of use and others subjects related. This work deals with another kind of zoning, that is about to looking for a set of variables that belong to the socioeconomics segments, current land use, prices, natural risk, that helps zoning from the land’s consumers point of view, in the city of Concepción, Chile. The final result is a homogeneous zoning plan that could be useful for the formulation, designing and marketing appraisal of real state projects in the City of Concepción.