El Diseño en la construcción de la Marca-Ciudad
Document typeConference report
Date issued2005-10
PublisherLaboratorio de Estudios Urbanos, Universidad del Bío-Bío
Centre de Política de Sòl i Valoracions
Centre de Política de Sòl i Valoracions
Rights accessOpen Access
Abstract
The present work corresponds to the foundations of the subject “City-brand” from the point of view of the intervention of the design of visual communication. The preponderance of visual message is a fact that characterizes today’s sociocultural environment. Its application and maintenance, ruled according to the concept of mark strategy of differentiation and competition, form part of today’s great challenge of communication and image
of a city which is the challenge of development. A big challenge in this matter is one the outlines the integrated system of transport BIOVIAS of the Great Concepción. The communicative intervention of the design has to give an effective answer to the aspirate cultural identity and requirements to the user.
CitationQuezada Cofré, Rodolfo. El Diseño en la construcción de la Marca-Ciudad. A: International Conference Virtual City and Territory. "2º Congreso Internacional Ciudad y Territorio Virtual, Concepción, Chile, 12, 13 y 14 Octubre 2005". Concepción: Universidad del Bío-Bío 2005, p. 121-123.
ISBN956-7813-38-8
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