Packaging design and innovation

Abstract

This work is divided into two parts. The first part consists of a project carried out for the company Greenery, aiming to find a packaging solution to promote and sell vegetables, making vegetarian barbecues more appealing. The project is structured in four phases: analysis, ideation, concept, and final presentation, with the development of each phase explained throughout the work. The second part consists of three small projects completed over a period of two weeks. The first project is titled "Packaging against Food Waste," in which we designed a packaging for cereal portions. The second project, "Heroing Unknown Sustainable Materials," involved designing packaging made from potato peel for pre-cut potatoes. The third project was for "Packaging for Influencers," which consisted of makeup packaging shaped like sweets, presented inside a typical Dutch house.