The social networks of public universities in Andorra, Spain and France: Study and analysis of the social networks of public universities in Andorra, Spain and France LAS REDES SOCIALES DE UNIVERSIDADES PÚBLICAS DE ANDORRA, ESPAÑA Y FRANCIA Estudio y análisis de las redes sociales de universidades públicas de Andorra, España y Francia

Abstract

Nowadays, universities need digital marketing and social media strategies to reach their potential students. This article focuses on public universities in Andorra, north-eastern Spain, and south-eastern France. It investigates how these institutions are acting in social networks through an observational, analytical and comparative study between them. Important differences are observed between the universities of different countries at the level of use and results in social media. Universities of Catalonia stand out in all the results and that of Andorra does so in relative values with respect to their number of students.