How to relaunch a packaging enterprise: commercial and operational strategies
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Inclou dades d'ús des de 2022
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Tipus de documentTreball Final de Grau
Data2022-07-01
Condicions d'accésAccés restringit per decisió de l'autor
Tots els drets reservats. Aquesta obra està protegida pels drets de propietat intel·lectual i
industrial corresponents. Sense perjudici de les exempcions legals existents, queda prohibida la seva
reproducció, distribució, comunicació pública o transformació sense l'autorització del titular dels drets
Abstract
In this Bachelor’s Final Thesis the evolution and current situation of a packaging enterprise (referred during the project as Packaging S.A. due to confidentiality terms) have been studied. Firstly, a strategic analysis has been made. Different factors regarding the external context of the enterprise have been investigated and a comparison between SWOTs of previous years has been performed. With all this gathered information, an updated SWOT has been carried out. As a result, it has been possible to see that major problems are material related. A comparison between a previous organizational structure and the current one has been done, concluding that the most adequate structure, due to its simplicity and a clearer hierarchical structure, is the most recent one. Afterwards, an economic and financial analysis has been performed. The impact of revenues and costs on the total profits have been analysed, coming to the conclusion that increasing the demand for the product category with greater value added, luxurious bottling, has impacted positively the profitability of the enterprise. Moreover, the productivity of the machinery has been examined. Operative ratios such as average number of runs or percentage of working time have been analysed and we have observed that technological updates and renovations increase efficiencies, thus boosting productivity. Lastly, in view of all the analyses made, some future plan recommendations, such as an investment on a new machine and decisions regarding the purchase of raw material, have been suggested
MatèriesPackage goods industry -- Management, Industrial productivity -- Accounting, Envasament -- Indústria i comerç -- Direcció i administració, Productivitat industrial -- Comptabilitat
TitulacióGRAU EN TECNOLOGIES INDUSTRIALS I ANÀLISI ECONÒMICA (Pla 2018)
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