Market validation, technical and socioeconomic analysis of fish products

Abstract

Deliverable 5.5 “Market validation, technical and socioeconomic analysis of fish products”, covers the results from several studies involving consumer activities performed in Task 5.4 “Market validation”; the profiling of key EU consumer segments for new product adoption (through large-scale quantitative and qualitative surveys), the identification of the optimal product configuration (through choice experiments), the identification of the optimal combination of packaging attributes (validated through neuroscience), the assessment of sustainability dimensions (choice experiment) and finally the validation tests (Home Use Tests and online questionnaires) of the new products in three European countries (Spain, France and Germany). It also includes the results of Task 5.5 “Technical and economic feasibility analysis of products” performing case studies for producing the four new food products (grilled seabass with lemon, sea and mountain burger, seabream breaded bites and organic seabream with couscous) developed in the framework of MedAID. The information provided could facilitate the implementation of these developments by industry.