New fish product ideas generated by European consumers
Visualitza/Obre
Estadístiques de LA Referencia / Recolecta
Inclou dades d'ús des de 2022
Cita com:
hdl:2117/367060
Tipus de documentText en actes de congrés
Data publicació2021
Condicions d'accésAccés obert
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continguts d'aquesta obra estan subjectes a la llicència de Creative Commons
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Reconeixement-NoComercial-SenseObraDerivada 3.0 Espanya
Abstract
Food lifestyles are changing; people have less time to spend on food purchase and preparation, therefore leading to increasing demand for new food products. However, around 76% of new food products launched in the market fail within the first year (Nielsen, 2014). One of the most effective ways to enhance new products’ success in the market is by incorporating consumers’ opinions and needs during the New Product Development (NPD) process (Moon et al., 2018).
This study aimed to explore the usefulness of a qualitative technique, focus groups, to generate new aquaculture fish product ideas as well as to identify the most relevant product dimensions affecting consumers’ potential acceptance.
CitacióLópez-Mas, L. [et al.]. New fish product ideas generated by European consumers. A: Aquaculture Europe. "AE 2020 online: conference, eposters & e-Market: April 12-15 2021". 2021, p. 327-328.
Altres identificadorshttps://www.aquaeas.eu/images/stories/Meetings/AE2020/AE20_Abstracts_FINAL.pdf
Fitxers | Descripció | Mida | Format | Visualitza |
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AE20_Abstracts_FINAL.pdf | 66,91Mb | Visualitza/Obre |