Análisis de tweets oficiales emitidos el año 2020, durante la COVID-19, en Sudamérica en el marco de la salud pública

Abstract

Communication as an essential component for risk management receives renewed interest with the Sendai Framework for Disaster Risk Reduction 2015-2030 and the recent COVID-19 pandemic. The research aim was to analyze the most relevant factors of the communication issued by the Ministries of Health of eight Spanish-speaking countries in South America on Twitter, one of the most important social networks today. Particularly: a) an exploratory analysis of 40,082 tweets was carried out by detecting word communities; b) the communicational behavior was contrasted in the analyzed countries; c) the individual and collective communication behavior of these countries was analyzed in different stages of the pandemic in 2020; d) significant relationships between reported issues and the evolution of positive cases due to COVID-19 in 2020 were analyzed. Consequently, this study allowed the detection of 18 communication issues linked to the pandemic, such as the containment of the virus or communication in the face of deficiencies in the pandemic response system. In addition, it allowed to highlight some positive aspects such as early communication, communicational flexibility, inclusive communication or communication redundancy.