Intangible assets and business results of large companies
Cita com:
hdl:2117/366171
Tipus de documentArticle
Data publicació2021-12
EditorOmniaScience
Condicions d'accésAccés obert
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continguts d'aquesta obra estan subjectes a la llicència de Creative Commons
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Reconeixement-NoComercial 4.0 Internacional
Abstract
Purpose: To analyze the main types of intangible assets as sources of economic and social outcomes inlarge corporations.Design/methodology: We create a sample of large corporations with data from two secondarydatabases: Fortune Most Admired Companies and Interbrand. We study business’ legitimacy throughtheir presence on Google.com. We perform quantitative analysis by testing the proposed hypothesesagainst a structural equation model built using the PLS method. Findings: We confirm the value of brands and legitimacy as sources of economic outcomes. Weobserve that perceived quality and brand equity influence social results. We conclude that perceivedquality alone does not improve brand or market value.Research limitations/implications: The main limitation is related to the characteristics of thecompanies in the sample: large, highly institutionalized multinational corporations.Practical implications: The results offer several considerations for managers seeking to improveorganizational outcomes. Intangible assets must be managed along with tangible assets in order fororganizations to survive and thrive in the marketplace. Originality/value: The principal contribution of this study is to demonstrate the importance ofmanaging intangible assets so that the organization can maintain or improve its legitimacy and itseconomic outcomes
CitacióCuervo Carabel, T.; Blanco González, A.; Del Castillo Peces, C. Intangible assets and business results of large companies. "Intangible Capital", Desembre 2021, vol. 17, núm. 2, p. 108-123.
Dipòsit legalB-33375-2004
ISSN1697-9818
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