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dc.contributor.authorSeyghaly, Rasool
dc.contributor.authorGarcía Almiñana, Jordi
dc.contributor.authorMasip Bruin, Xavier
dc.contributor.otherUniversitat Politècnica de Catalunya. Doctorat en Arquitectura de Computadors
dc.contributor.otherUniversitat Politècnica de Catalunya. Departament d'Arquitectura de Computadors
dc.date.accessioned2021-12-20T11:30:06Z
dc.date.available2021-12-20T11:30:06Z
dc.date.issued2021
dc.identifier.citationSeyghaly, R.; García, J.; Masip, X. An edge-based strategy for smart advertising. A: International Conference on Computer Communication and Networks. "The 30th International Conference on Computer Communications and Networks (ICCCN 2021): July 19–July 22, 2021, Athens, Greece: final program". Institute of Electrical and Electronics Engineers (IEEE), 2021, p. 1-8. ISBN 978-1-6654-1278-0. DOI 10.1109/ICCCN52240.2021.9522241.
dc.identifier.isbn978-1-6654-1278-0
dc.identifier.urihttp://hdl.handle.net/2117/358864
dc.description.abstractSmart advertising creates awareness about some offer with a more direct, personalized and interactive focus. In this area, AROUND is a social network aimed at providing smart advertising to suggest appealing business to their customers and friends. The AROUND system is supported by a sophisticated recommender system, which considers not only the customers historical behaviours, but also their current mood and accurate location. In such smart recommendation systems, the response time for the personalized advertising is critical for a successful users’ quality of experience. In this research work we first evaluate the current performance of the AROUND system in terms of processing and communication times considering that, nowadays, this social network has more than 3 million users. The current implementation of the system relies on the deployment of a network of beacons, and uses a domestic cloud provider as the main infrastructure. We show that when the number of concurrent requests becomes too high, the response time faces some limitations. In order to address this issue, we discuss several alternatives, and propose the use of an edge-based strategy as a solution for fast response time. In the experimental section, we measure the performance of the AROUND system, both in our current infrastructure at the cloud and with an edge-based approach, and show the additional advantages of leveraging the edge-based strategy even in the case of overloading the cloud capacity.
dc.description.sponsorshipThis work has been supported by the Spanish Ministry of Science, Innovation and Universities and by the European Regional Development Fund (FEDER) under contract RTI2018-094532-B-I00.
dc.format.extent8 p.
dc.language.isoeng
dc.publisherInstitute of Electrical and Electronics Engineers (IEEE)
dc.subjectÀrees temàtiques de la UPC::Informàtica::Arquitectura de computadors
dc.subject.lcshCloud computing
dc.subject.lcshRecommender systems (Information filtering)
dc.subject.lcshSocial networks
dc.subject.otherTraining
dc.subject.otherSocial networking (online)
dc.subject.otherDistributed databases
dc.subject.otherRegisters
dc.subject.otherTime factors
dc.subject.otherServers
dc.subject.otherSynchronization
dc.titleAn edge-based strategy for smart advertising
dc.typeConference report
dc.subject.lemacComputació en núvol
dc.subject.lemacSistemes recomanadors (Filtratge d'informació)
dc.subject.lemacXarxes socials
dc.contributor.groupUniversitat Politècnica de Catalunya. CRAAX - Centre de Recerca d'Arquitectures Avançades de Xarxes
dc.identifier.doi10.1109/ICCCN52240.2021.9522241
dc.description.peerreviewedPeer Reviewed
dc.relation.publisherversionhttps://ieeexplore.ieee.org/document/9522241
dc.rights.accessOpen Access
local.identifier.drac32059656
dc.description.versionPostprint (author's final draft)
dc.relation.projectidinfo:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2017-2020/RTI2018-094532-B-I00/ES/GESTION DE UNA ARQUITECTURA JERARQUICA FOG-TO-CLOUD PARA ESCENARIOS IOT: COMPARTICION DE RECURSOS/
local.citation.authorSeyghaly, R.; García, J.; Masip, X.
local.citation.contributorInternational Conference on Computer Communication and Networks
local.citation.publicationNameThe 30th International Conference on Computer Communications and Networks (ICCCN 2021): July 19–July 22, 2021, Athens, Greece: final program
local.citation.startingPage1
local.citation.endingPage8


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