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Digital Transformation in Retail Industry - Emergence of Virtual Stores with Mixed Reality

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LINH NGUYEN_TFM2021_MBDESIGN_1310.pdf (35,00Mb)
LINH NGUYEN_PROTOTYPE_1310.mp4 (4,546Mb)
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Cita com:
hdl:2117/356695

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Nguyen, Linh Thuy
Author's e-mailnlinh62arrobagmail.com
Tutor / directorFort Mir, Josep MariaMés informacióMés informacióMés informació
Examination committeeVentura Rodà, Oriol; Ventura Casellas, HeuraMés informacióMés informacióMés informació; Trullols Farreny, EnricMés informacióMés informacióMés informació; Hernández Falagán, DavidMés informacióMés informacióMés informació
Document typeMaster thesis
Date2021-10-28
Rights accessOpen Access
All rights reserved. This work is protected by the corresponding intellectual and industrial property rights. Without prejudice to any existing legal exemptions, reproduction, distribution, public communication or transformation of this work are prohibited without permission of the copyright holder
Abstract
The master thesis contains a view on the future of commerce. Emergence of mixed reality technology seems to be potential in many sectors, therefore this thesis analyzes its implication in retail. The thesis entails various topics regarding current situation of shopping and development of mixed reality technology. Afterwards a design for a mixed reality system is proposed to test out the technology's feasibility in the retail industry.
SubjectsRetail trade, Virtual reality, Design, Comerç al detall, Realitat virtual, Disseny
DegreeMÀSTER UNIVERSITARI EN ESTUDIS AVANÇATS EN DISSENY-BARCELONA (Pla 2017)
URIhttp://hdl.handle.net/2117/356695
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  • Màsters oficials - Màster universitari en Estudis Avançats en Disseny-Barcelona (MBDesign) [216]
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LINH NGUYEN_TFM2021_MBDESIGN_1310.pdf35,00MbPDFView/Open
LINH NGUYEN_PROTOTYPE_1310.mp44,546MbMPEG-4 videoView/Open

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