Digital Transformation in Retail Industry - Emergence of Virtual Stores with Mixed Reality

Cita com:
hdl:2117/356695
Author's e-mailnlinh62
gmail.com

Examination committeeVentura Rodà, Oriol; Ventura Casellas, Heura

; Trullols Farreny, Enric

; Hernández Falagán, David










Document typeMaster thesis
Date2021-10-28
Rights accessOpen Access
All rights reserved. This work is protected by the corresponding intellectual and industrial
property rights. Without prejudice to any existing legal exemptions, reproduction, distribution, public
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Abstract
The master thesis contains a view on the future of commerce. Emergence of mixed reality technology seems to be potential in many sectors, therefore this thesis analyzes its implication in retail. The thesis entails various topics regarding current situation of shopping and development of mixed reality technology. Afterwards a design for a mixed reality system is proposed to test out the technology's feasibility in the retail industry.
DegreeMÀSTER UNIVERSITARI EN ESTUDIS AVANÇATS EN DISSENY-BARCELONA (Pla 2017)
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LINH NGUYEN_TFM2021_MBDESIGN_1310.pdf | 35,00Mb | View/Open | ||
LINH NGUYEN_PROTOTYPE_1310.mp4 | 4,546Mb | MPEG-4 video | View/Open |