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dc.contributor.authorEstrada Jiménez, José Antonio
dc.contributor.authorParra Arnau, Javier
dc.contributor.authorRodríguez Hoyos, Ana Fernanda
dc.contributor.authorForné Muñoz, Jorge
dc.contributor.authorPallarès Segarra, Esteve
dc.contributor.otherUniversitat Politècnica de Catalunya. Departament de Teoria del Senyal i Comunicacions
dc.contributor.otherUniversitat Politècnica de Catalunya. Departament d'Enginyeria Telemàtica
dc.date.accessioned2021-10-21T15:30:56Z
dc.date.available2021-10-21T15:30:56Z
dc.date.issued2021
dc.identifier.citationEstrada, J. [et al.]. A measurement study of online tracking and advertising in Ibero-America. "IEEE access", 2021, vol. 9, p. 80996-81007.
dc.identifier.issn2169-3536
dc.identifier.urihttp://hdl.handle.net/2117/354280
dc.descriptionThis research work is part of J. Estrada-Jiménez's Ph.D. thesis
dc.description.abstractThe ability of the online marketing industry to track and pro le users' Web-browsing activity is what enables effective, tailored-made advertising services. The intrusiveness of these practices and the increasing invasiveness of digital advertising, however, have raised serious concerns regarding user privacy. Although the level of ubiquity of tracking and advertising has been investigated in top-world sites based in North America and Western Europe, the extent to which those practices are carried out in territories with less or no legal coverage in terms of data protection has not been studied so far. In this work, we present the rst detailed measurement of online tracking and advertising conducted to date in one of those regions, namely, Ibero-America, by analyzing local websites (e.g., education and government sites). In doing so, our measurement study aims to nd out how user location as well as the type of publisher may impact on tracking and advertising and thus user privacy. Lastly, our thorough, extensive analysis also explores whether differences are appreciated between Latin America and the EU with regard to the third-party tracking conducted from and towards the corresponding countries.
dc.description.sponsorshipThis work was supported by the Spanish Ministerio de Economía y Competitividad (MINECO) through the project ``Secure SMArt Grid using Open Source Intelligence. Data Privacy and Reliable Communications (MAGOS)'', ref. TEC2017-84197-C4-3-R. The research was also supported by the La Caixa Foundation under Grant ID 100010434, in part by the European Union's Horizon 2020 Research and Innovation Programme through the Marie Sklodowska-Curie under Grant 847648, and in part by the Fellowship under Grant LCF/BQ/PR20/11770009.
dc.format.extent12 p.
dc.language.isoeng
dc.publisherInstitute of Electrical and Electronics Engineers (IEEE)
dc.rightsAttribution 3.0 Spain
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/es/
dc.subjectÀrees temàtiques de la UPC::Enginyeria de la telecomunicació
dc.subject.lcshInternet advertising
dc.subject.otherOnline tracking
dc.subject.otherAdvertising
dc.subject.otherPrivacy risks
dc.subject.otherIbero-America.
dc.titleA measurement study of online tracking and advertising in Ibero-America
dc.typeArticle
dc.subject.lemacPublicitat per Internet
dc.contributor.groupUniversitat Politècnica de Catalunya. SISCOM - Smart Services for Information Systems and Communication Networks
dc.identifier.doi10.1109/ACCESS.2021.3085024
dc.description.peerreviewedPeer Reviewed
dc.relation.publisherversionhttps://ieeexplore.ieee.org/document/9444431
dc.rights.accessOpen Access
local.identifier.drac31801044
dc.description.versionPostprint (published version)
dc.relation.projectidinfo:eu-repo/grantAgreement/MINECO/FEDER/TEC2017-84197-C4-3-R
local.citation.authorEstrada, J.; Parra-Arnau, J.; Rodríguez-Hoyos, A.; Forne, J.; Pallares, E.
local.citation.publicationNameIEEE access
local.citation.volume9
local.citation.startingPage80996
local.citation.endingPage81007


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