Measuring consumers’ preferences for traditional and innovative pork products
Tipus de documentText en actes de congrés
Data publicació2017
Condicions d'accésAccés obert
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Reconeixement-NoComercial-SenseObraDerivada 3.0 Espanya
Abstract
In this research we proposed an integrated methodological approach to measure the “real” consumers’ preference towards new Traditional (TPP) and Innovative Pork Products (ITPP) from three untapped pig breeds in Spain (Porc Negre), Italy (Cinta Senese) and Slovenia (Krškopolje). We first analyse consumers’ perception towards the traditional concept in pork products. Results showed high preference heterogeneity amongst countries. After the eating experience, the expected preferences were affected significantly in particular in Italy and Slovenia. The likelihood to purchase the innovative pork products increased as well.
CitacióKallas, Z. [et al.]. Measuring consumers' preferences for traditional and innovative pork products. A: International Symposium of Animal Science Days. "Animal Science Days 2017". p. 1-7.
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ASD 2017 treasure_DRAC.pdf | 317,4Kb | Visualitza/Obre | ||
PRESENTATION ASD2017_Session2_3_KallasZ.pdf | 2,432Mb | Visualitza/Obre |