Firm behavior, an engineering business tool for a better brand value in all sectors
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In the last decade after the financial crisis, firms have been changing their behavior. Companies nowadays seek a better brand with the new perception of businesses. A major source of the companies´ value is composed of their brand that reflect their practices and their business model. The methodology is performed by collecting information from publicly listed companies in the United States from all the sectors for 8 years after the financial crisis, tocompare and analyzethe firm practices among each sector and its impact on the brand value.The following paper contributes by highlightingthe importance to developing a new engineering tool for a behavior changereflected by better brand value with sectoral analysis. This research helps managers to implement models affecting positively their firm behavior and their brand value. We can realize that among the majority of business sectors in the US, the more companies head towards corporate socially responsible practices the higher brand value they would have and thus implies a tool is needed to improve.
CitationAjour, S.; Consolacion-Segura, C.; Huertas, R. Firm behavior, an engineering business tool for a better brand value in all sectors. "Test Engineering & Management Magazine", 22 Desembre 2020, vol. 82, p. 7169-7178.