Firm risk: a responsible business guide control to a better brand value and company value
View/Open
1474-1487.pdf.pdf.pdf (260,4Kb) (Restricted access)
Request copy
Què és aquest botó?
Aquest botó permet demanar una còpia d'un document restringit a l'autor. Es mostra quan:
- Disposem del correu electrònic de l'autor
- El document té una mida inferior a 20 Mb
- Es tracta d'un document d'accés restringit per decisió de l'autor o d'un document d'accés restringit per política de l'editorial
Cita com:
hdl:2117/335088
Document typeArticle
Defense date2020-01-01
Rights accessRestricted access - publisher's policy
Except where otherwise noted, content on this work
is licensed under a Creative Commons license
:
Attribution-NonCommercial-NoDerivs 3.0 Spain
Abstract
Brand equity constitutes an ample intangible asset for most entities, and previous research has developed various brand equity models that aim to optimize this asset. Most approaches rely on only a single factor, focusing on brand revenue or future cash flow. There is a need for extensive research on factors related to a firm’s financial risk including the effect of market share along with the intangible value of brand equity. This study identifies that the firm’s financial risk directly impacts brand equity value. This study aims to expand the literature by determining the important factors that affect brand value. To do so, financial information was collected from a list of publicly traded companies with evident major annual brand value and generic companies in the US and Europe. Using financial data, a statistical analysis was performed using correlation and regression to facilitate the identification of important variables that affect brand value. This paper aims to improve Damodaran’s model, which assigns values to intangible assets, by using the average sector as a proxy of a generic company. This approach helps to reduce the potential arbitrariness that can arise from the fact that the choice of a generic company might vary between sectors. This offers practitioners a simple method that can be used to determine a fair value for a branded company. The results suggest that a significant correlation exists between a firm’s brand equity and firm risk
CitationAjour, S.; Consolacion-Segura, C.; Huertas, R. Firm risk: a responsible business guide control to a better brand value and company value. "Journal of advanced research in dynamic and control systems", 1 Gener 2020, vol. 12, núm. 2, p. 1474-1487.
ISSN1943-023X
Publisher versionhttps://www.jardcs.org/abstract.php?id=4404
Files | Description | Size | Format | View |
---|---|---|---|---|
1474-1487.pdf.pdf.pdf![]() | 260,4Kb | Restricted access |