Mostra el registre d'ítem simple
A Bayesian implementation for predicting and understanding customers’ purchase behavior
dc.contributor | Corral López, Jesús |
dc.contributor.author | Mateu Mateu, Jaume |
dc.contributor.other | Universitat Politècnica de Catalunya. Departament d'Estadística i Investigació Operativa |
dc.date.accessioned | 2020-10-29T14:24:19Z |
dc.date.issued | 2020-10 |
dc.identifier.uri | http://hdl.handle.net/2117/330981 |
dc.description.abstract | In this project, we implement several Bayesian models of Customer Base Analysis and test them on a real dataset of customer transactions from a wholesales company. Our goal is to predict the amount of purchases that customers will make in the future, as well as understanding the hidden dynamics that drive their purchase patterns. After describing the particularities of the dataset, we introduce the traditional Pareto-NBD model by Schmittlein et al.(1987) and the extensions proposed by Abe (2009), which make it possible to expand the assumptions of the original model and to incorporate new features. We estimate the parameters of these models with Full Bayes and compare their performance. Next, we introduce the recent Gaussian Process Propensity Model (Dew and Ansari, 2018) and propose an adaptation in order to model count data. This model is also implemented in a Bayesian fashion and validated on the given dataset. |
dc.language.iso | eng |
dc.publisher | Universitat Politècnica de Catalunya |
dc.publisher | Universitat de Barcelona |
dc.subject | Àrees temàtiques de la UPC::Matemàtiques i estadística::Estadística matemàtica |
dc.subject.lcsh | Statistical Mathematics -- Applications |
dc.subject.other | Customer Base Analysis |
dc.subject.other | Pareto-NBD |
dc.subject.other | Gaussian Process Priors |
dc.subject.other | Customer Lifetime Value |
dc.subject.other | Bayesian modeling |
dc.title | A Bayesian implementation for predicting and understanding customers’ purchase behavior |
dc.type | Master thesis |
dc.subject.lemac | Estadística matemàtica--Aplicacions |
dc.subject.ams | Classificació AMS::62 Statistics::62P Applications |
dc.identifier.slug | FME-2001 |
dc.rights.access | Restricted access - author's decision |
dc.date.lift | 10000-01-01 |
dc.date.updated | 2020-10-24T05:26:02Z |
dc.audience.educationlevel | Màster |
dc.audience.mediator | Universitat Politècnica de Catalunya. Facultat de Matemàtiques i Estadística |
dc.audience.degree | MÀSTER UNIVERSITARI EN ESTADÍSTICA I INVESTIGACIÓ OPERATIVA (Pla 2013) |
Fitxers d'aquest items
Aquest ítem apareix a les col·leccions següents
-
Màster universitari en Estadística i Investigació Operativa (UPC-UB) [437]
Titulació interuniversitària UPC-UB