Study of the Business Model of three Earth Observation (EO) companies already present in the Very Low Earth Orbit market (VLEO)

Abstract

The emergence of a new private spaceflight industry has taken the Earth Observation (EO) sector by surprise. NewSpace companies are challenging the traditional satellite sector by addressing their services to mass market requirements of high-quality and low-cost EO. As part of the DISCOVERER project, this study aims to determine the Key Success Factors to consider by a new EO company at Low Earth Orbit (LEO). Hence, three businesses fitting the description were analyzed with the Case Study Methodology to establish their Business Model Canvas (BMC), associated Patterns, and Key Success Factors. The investigation consolidated the newly proposed Democratizing Business Model Pattern and added new characteristics. Successful EO NewSpace firms are getting divided between integrated operators, integrated manufacturers, and end-user specialists. A new EO company should consider the Democratizing Pattern success factors and the Vertically Integrated Strategies (VIS), depending on its disruptive idea and resource capabilities. Further research is needed to identify new factors, strengthen the validity of the Pattern, and VIS tendencies.