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dc.contributor.authorAjour El Zein, Samer
dc.contributor.authorConsolación Segura, Carolina María
dc.contributor.authorHuertas González, Daniel
dc.contributor.otherUniversitat Politècnica de Catalunya. Doctorat en Administració i Direcció d'Empreses
dc.contributor.otherUniversitat Politècnica de Catalunya. Departament d'Organització d'Empreses
dc.date.accessioned2020-10-06T09:27:31Z
dc.date.available2020-10-06T09:27:31Z
dc.date.issued2020-01-01
dc.identifier.citationAjour, S.; Consolacion-Segura, C.; Huertas, D. The role of sustainability in brand quity value in the financial sector. "Sustainability", 1 Gener 2020, vol. 12, núm. 1, p. 254-1-254-19.
dc.identifier.issn2071-1050
dc.identifier.urihttp://hdl.handle.net/2117/329870
dc.description.abstractThe behavior of firms is changing as new kinds of businesses evolve. In particular, companies are now seeking to optimize their value, especially their intangible value—referred to as brand equity value—which has many behavioral drivers. The analysis of brand equity determinants in the financial sector (e.g., ethical investments, sustainability and firm behavior) has received little attention. The methodology used in this study included the collection of information from publicly listed companies, followed by the execution of a statistical analysis to study the correlations between brand equity values and their determinants. We aimed to close this gap by raising the awareness of the positive impacts of sustainable investments in the financial sector and the need for a managerial implementation model to build a sustainability-oriented brand value. The objective of this research was to examine the relationships between elements such as sustainability scores or diversity measures and firms’ brand value. Considering sectoral and regional effects, we observed a positive relationship between environmental and social governance scores and brand equity value.
dc.language.isoeng
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Spain
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subjectÀrees temàtiques de la UPC::Economia i organització d'empreses
dc.subject.lcshSustainable development
dc.subject.lcshBusiness names
dc.subject.otherSustainability
dc.subject.otherEthics
dc.subject.otherBrand equity
dc.subject.otherGovernance
dc.titleThe role of sustainability in brand quity value in the financial sector
dc.typeArticle
dc.subject.lemacProductes de marca
dc.subject.lemacEmpreses -- Economia
dc.subject.lemacDesenvolupament sostenible
dc.identifier.doi10.3390/su12010254
dc.description.peerreviewedPeer Reviewed
dc.relation.publisherversionhttps://www.mdpi.com/2071-1050/12/1/254
dc.rights.accessOpen Access
local.identifier.drac28686039
dc.description.versionPostprint (published version)
local.citation.authorAjour, S.; Consolacion-Segura, Carolina; Huertas, D.
local.citation.publicationNameSustainability
local.citation.volume12
local.citation.number1
local.citation.startingPage254-1
local.citation.endingPage254-19


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Except where otherwise noted, content on this work is licensed under a Creative Commons license : Attribution-NonCommercial-NoDerivs 3.0 Spain