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dc.contributor.authorSeppa, Laila
dc.contributor.authorLatvala, Terhi
dc.contributor.authorFaiçal, Akaichi
dc.contributor.authorGil Roig, José María
dc.contributor.authorTuorila, Hely
dc.contributor.otherUniversitat Politècnica de Catalunya. Departament d'Enginyeria Agroalimentària i Biotecnologia
dc.date.accessioned2015-06-01T12:49:05Z
dc.date.available2015-06-01T12:49:05Z
dc.date.created2015-07-01
dc.date.issued2015-07-01
dc.identifier.citationSeppa, L. [et al.]. What are domestic apples worth? Hedonic responses and sensory information as drivers of willingness to pay. "Food quality and preference", 01 Juliol 2015, vol. 43, p. 97-105.
dc.identifier.issn0950-3293
dc.identifier.urihttp://hdl.handle.net/2117/28123
dc.description.abstractThe effects of written information of key sensory characteristics of apple cultivars on hedonic ratings and willingness to pay (WTP) were measured in an experimental auction. Participants (n = 118, 95F, 23M, mean age 37y.) rated, in three subsequent rounds, pleasantness and WTP based on (1) appearance only (n = 25), (2) appearance, written information and tasting (n = 44), or (3) appearance, tasting and written information (n = 49). Four domestic cultivars were described as medium sour and crispy ('Amorosa'), sour and medium crispy ('Konsta'), medium sweet and medium crispy ('Lobo') and sweet and medium crispy ('Tobias'). The differences between the cultivars in pleasantness and WTP were minimal when the evaluation was based on appearance only. The effect of tasting after visual inspection was positive in three cultivars and negative in one ('Konsta'). Written information after tasting did not affect pleasantness or WTP. For one cultivar ('Tobias'), information given before tasting created expectations that were not fulfilled, thus tasting decreased hedonic ratings and WTP. Mean WTP was 2.36 euro/kg. When pleasantness increased by one point, WTP increased by 0.31-0.45 euro/kg. Regression models showed that pleasantness explained 38-55% of WTP. Respondents who reported consuming domestic apples more often than once a week had 0.52-0.74 euro/kg higher WTP than those who consumed them less frequently, suggesting that familiarity with the product increases WTP. Results indicate that both written information and tasting contribute to the ratings of pleasantness and WTP. (C) 2015 Elsevier Ltd. All rights reserved.
dc.format.extent9 p.
dc.language.isoeng
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Spain
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subjectÀrees temàtiques de la UPC::Enginyeria agroalimentària::Aspectes econòmics
dc.subject.lcshConsumers' preferences
dc.subject.lcshApples--Marketing
dc.subject.otherHedonic ratings
dc.subject.otherWillingness to pay
dc.subject.otherBDM auction
dc.subject.otherApple
dc.subject.otherInformation
dc.subject.otherEXPERIMENTAL AUCTION
dc.subject.otherCONSUMER EXPECTATIONS
dc.subject.otherQUALITY
dc.subject.otherPREFERENCES
dc.subject.otherACCEPTABILITY
dc.subject.otherINVOLVEMENT
dc.subject.otherACCEPTANCE
dc.subject.otherATTRIBUTES
dc.subject.otherVALUATION
dc.subject.otherCULTIVARS
dc.titleWhat are domestic apples worth? Hedonic responses and sensory information as drivers of willingness to pay
dc.typeArticle
dc.subject.lemacPomes
dc.subject.lemacConsumidors--Actituds
dc.identifier.doi10.1016/j.foodqual.2015.02.013
dc.rights.accessOpen Access
local.identifier.drac15733362
dc.description.versionPostprint (published version)
local.citation.authorSeppa, L.; Latvala, T.; Faiçal, A.; Gil, J.M.; Tuorila, H.
local.citation.publicationNameFood quality and preference
local.citation.volume43
local.citation.startingPage97
local.citation.endingPage105


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Except where otherwise noted, content on this work is licensed under a Creative Commons license : Attribution-NonCommercial-NoDerivs 3.0 Spain