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dc.contributor.authorFaiçal, Akaichi
dc.contributor.authorNayga, Rodolfo M.
dc.contributor.authorGil Roig, José María
dc.contributor.otherUniversitat Politècnica de Catalunya. Departament d'Enginyeria Agroalimentària i Biotecnologia
dc.date.accessioned2015-05-12T10:31:42Z
dc.date.available2015-05-12T10:31:42Z
dc.date.created2015-12-01
dc.date.issued2015-12-01
dc.identifier.citationFaiçal, A.; Nayga, R.; Gil, J.M. Effect of price-discount distribution in multi-unit price promotions on consumers' willingness to pay, sales value, and retailers' revenue. "Agribusiness (New York, N.Y.)", 01 Desembre 2015, vol. 31, núm. 1, p. 14-32.
dc.identifier.issn0742-4477
dc.identifier.urihttp://hdl.handle.net/2117/27890
dc.description.abstractUsing multi-unit auctions, we examined the effect of different distributions of price discount across multiple units of a relatively new product on consumers' Willingness to Pay (WTP), sales value and retailers' revenue. We found that allowing the price discount to be increasing in the number of units increases willingness to pay, sales value and retailers' revenue and that a price discount that is uniformly distributed across units also has the potential to motivate consumers to buy more units of the product. However, multi-unit price promotions that concentrate all the amount of price discount on the last unit only generate a weak positive effect on sales value. [EconLit Citations: C910, D120, M310]. (C) 2014 Wiley Periodicals, Inc.
dc.format.extent19 p.
dc.language.isoeng
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Spain
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subjectÀrees temàtiques de la UPC::Enginyeria agroalimentària::Aspectes econòmics
dc.subject.lcshConsumers' preferences
dc.subject.otherEXPERIMENTAL AUCTIONS
dc.subject.otherDECISION-MAKING
dc.subject.otherPERCEPTIONS
dc.subject.otherMODEL
dc.subject.otherADVERTISEMENTS
dc.subject.otherSEGMENTATION
dc.subject.otherINTENTIONS
dc.subject.otherPRODUCTS
dc.subject.otherIMPACT
dc.subject.otherCOUPON
dc.titleEffect of price-discount distribution in multi-unit price promotions on consumers' willingness to pay, sales value, and retailers' revenue
dc.typeArticle
dc.subject.lemacConsumidors -- Conducta
dc.identifier.doi10.1002/agr.21389
dc.rights.accessOpen Access
local.identifier.drac15632671
dc.description.versionPostprint (published version)
local.citation.authorFaiçal, A.; Nayga, R.; Gil, J.M.
local.citation.publicationNameAgribusiness (New York, N.Y.)
local.citation.volume31
local.citation.number1
local.citation.startingPage14
local.citation.endingPage32


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Except where otherwise noted, content on this work is licensed under a Creative Commons license : Attribution-NonCommercial-NoDerivs 3.0 Spain