In the context of third-generation (3G) systems a mix of services with different requirements are expected. Consequently, packet scheduling mechanisms for quality of service (QoS) guarantees will play a key role. This paper proposes a new scheduling strategy that makes consistent the target quality in the radio link with the priority level assigned to each user. The performance of such a strategy is assessed by system level simulations and, in order to gain more insight into the difficulties of this optimization problem, it is compared to other alternatives. This work is part of the Wineglass project, within the Fifth Framework Program of the European Commission (IST), where a real time demonstrator including the radio resource management tasks is being developed. Thus, an implementation approach of the proposed scheduling is also described. The implementation is based on lookup tables and this approach is validated by simulation.