Show simple item record

dc.contributorSolans Filella, Anna
dc.contributorSallán Leyes, José María
dc.contributor.authorLang, Philipp
dc.contributor.otherUniversitat Politècnica de Catalunya. Departament d'Organització d'Empreses
dc.date.accessioned2020-05-07T07:25:40Z
dc.date.issued2018-06-20
dc.identifier.urihttp://hdl.handle.net/2117/186646
dc.descriptionThe objective is to show the importance of customer orientation by concentrating on downstream activities. The paper shall outline possibilities and tools for manufacturing companies to concentrate on their customers’ needs. - There are a lot of current topics which add possibilities to businesses, using latest accomplishments. These are e.g. (automated) data analysis, interconnectivity of production environment, so called Internet of Things, Big Data and many others. - The paper asks the question which one of them are „useful“ and add value to the main goal: customer orientation by concentrating on downstream activities. - At the end, the result should be an evaluation of current possibilities and recommendations/suggestions for businesses how to approach this.
dc.description.abstractHow to grow and earn more money with the existing products, as production and cost optimization is almost used to full capacity? And how to benefit from the fast developing digital evolution? These are two of the most critical out of several challenges today’s companies are faced with. On one hand, the importance of customer orientation by concentrating on downstream activities is often disregarded due to concentration on upstream production strategies. Therefore, the paper shall outline possibilities and tools for manufacturing companies to concentrate on their customers’ needs by downstream activities. On the other hand, digital technology and data science made enormous steps in the past years and they are continuing in a tremendous pace. These offers a huge potential of enhancements for businesses, using these latest technological accomplishments. These are, just to name the most famous, the so called Internet of Things, big data and interconnectivity of production environments. Introducing and sharpening these often blurry and interchanged names will be one important task of this paper as well. The core question is which one of them are – or could be – useful and add value to the defined main goal: customer orientation by concentrating on downstream activities. This means the goal is to summarize an evaluation of current possibilities and to give recommendations for businesses, how they can approach these options and develop strategies. Ideally and finally, suggestions how to implement them into their companies are given.
dc.language.isoeng
dc.publisherUniversitat Politècnica de Catalunya
dc.subjectÀrees temàtiques de la UPC::Economia i organització d'empreses::Gestió del coneixement
dc.subject.lcshManufacturing processes--Management
dc.subject.lcshConsumers' preferences
dc.subject.lcshData analytics
dc.subject.lcshInternet of things
dc.subject.lcshBig data
dc.titleFacilitating of downstream customer orientation strategies for manufacturing businesses through state of the art data science such as interconnected production systems, big data and the Internet of Things
dc.typeMaster thesis
dc.subject.lemacFabricació -- Direcció i administració
dc.subject.lemacConsumidors -- Preferències
dc.subject.lemacAnàlisi de dades
dc.subject.lemacInternet de les coses
dc.subject.lemacDades massives
dc.identifier.slug205-1770
dc.rights.accessRestricted access - author's decision
dc.date.lift10000-01-01
dc.date.updated2019-10-25T09:29:28Z
dc.audience.educationlevelMàster
dc.audience.mediatorEscola Superior d'Enginyeries Industrial, Aeroespacial i Audiovisual de Terrassa
dc.audience.degreeMÀSTER UNIVERSITARI EN GESTIÓ D'EMPRESES DE TECNOLOGIA I D'ENGINYERIA (Pla 2016)


Files in this item

Thumbnail
Thumbnail

This item appears in the following Collection(s)

Show simple item record

All rights reserved. This work is protected by the corresponding intellectual and industrial property rights. Without prejudice to any existing legal exemptions, reproduction, distribution, public communication or transformation of this work are prohibited without permission of the copyright holder