Study of the impact that the Nano ID particles may have on the security and traceability of products and documents
Visualitza/Obre
TFM_Jaume_Pressupost_VF_0.docx (34,11Kb) (Accés restringit)
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Estadístiques de LA Referencia / Recolecta
Inclou dades d'ús des de 2022
Cita com:
hdl:2117/185287
Tipus de documentProjecte Final de Màster Oficial
Data2018-01
Condicions d'accésAccés restringit per decisió de l'autor
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Abstract
The thesis aims to provide both a short and long-term assessment of the Nano-ID’s market potential.
The Nano-ID is a microparticle added to products, documents, pharmaceutical drugs, or any other physical asset, aimed at allowing the owner of the asset of tracking it though out time. Since the Nano-ID is a microparticle, which is impossible to copy, the best use case for the Nano-ID would be as a security and counterfeiting solution. Currently solutions in this space of the market are quite low tech and inefficient, proven by the fact that last year there were more than $3 trillion lost due to falsifications, counterfeiting or cross-border selling (when a product is meant for Czech Republic but ends up in Germany). Some of these solutions are: The RFID tag, the bar code, or paper watermarks, all of them fairly low tech. This puts the Nano-ID at a good position to disrupt this industry, and thus this thesis is aimed at understanding what are the real opportunities in the industry, and how big they can be.
This includes looking into NISS, the single owner of Nano-ID’s patent. To do so, first, I develop the ‘funnel’ framework, which groups and ranks business opportunities based on the match between Nano-ID’s technological capabilities and the industries’ requirements. Further, I evaluate in detail the attractiveness of the Pharmaceuticals Packaging and the Paper-Based Value Documents industry. This analysis will comprise the analysis of the supply chain in each industry, so that the reader gets an understanding of what would be the best entry position for a security provider in each industry. Following there will also be a competitive landscape analysis and a legal framework analysis for each industry, this will allow to understand what is the current status quo that the Nano-id will be challenging. At the end of such analysis I come to the conclusion that both industries are not attractive now, but will offer huge opportunities in the future.
Furthermore, I will briefly explore what could be some potential business models to pursue in order to exploit this business opportunity. In doing that we will come to the realization that the best way to attack this opportunity would be to do so through a licensing agreement with strong players in each of the selected industry.
TitulacióMÀSTER UNIVERSITARI EN ENGINYERIA INDUSTRIAL (Pla 2013)
Col·leccions
Fitxers | Descripció | Mida | Format | Visualitza |
---|---|---|---|---|
TFM_Jaume_Pressupost_VF_0.docx | 34,11Kb | Microsoft Word 2007 | Accés restringit | |
tfm-autoavaluacio-jaume_ayats_vf_0.docx | 45,78Kb | Microsoft Word 2007 | Accés restringit | |
TFM_JAUME_VF3.docx | 3,074Mb | Microsoft Word 2007 | Accés restringit |