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Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures
dc.contributor.author | Huertas Garcia, Rubén |
dc.contributor.author | Laguna García, Marta |
dc.contributor.author | Consolación Segura, Carolina María |
dc.contributor.other | Universitat Politècnica de Catalunya. Departament d'Organització d'Empreses |
dc.date.accessioned | 2013-03-11T19:42:53Z |
dc.date.available | 2013-03-11T19:42:53Z |
dc.date.created | 2012 |
dc.date.issued | 2012 |
dc.identifier.citation | Huertas, R.; Laguna, M.; Consolacion, C. Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures. "International journal of tourism research", 2012. |
dc.identifier.issn | 1099-2340 |
dc.identifier.uri | http://hdl.handle.net/2117/18197 |
dc.description.abstract | The purposes of this study are to demonstrate how it is possible to determine which attributes are the most important in the final choices of tourists who use a travel agent brochure as a source of information and how these attributes influence perceived value in a pre-purchase stage.We conduct the study in three phases: (i) a qualitative study, (ii) an experiment using choice-based conjoint analysis by means of a fractional factorial experimental design and (iii) another experiment using a full factorial derived from the same design. Results suggest advertisement size, a hotel’s starred rating and price influence perceived value at this stage. The presence of a positive combined effect of price and advertising was found. Implications and directions for future applications are offered, focusing particularly on marketing services. |
dc.language.iso | eng |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 Spain |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
dc.subject | Àrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting |
dc.subject | Àrees temàtiques de la UPC::Economia i organització d'empreses::Direcció d'operacions::Anàlisi de processos de negoci i de fabricació |
dc.subject.lcsh | Tourism |
dc.subject.lcsh | Travel agents |
dc.title | Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures |
dc.type | Article |
dc.subject.lemac | Agències de viatges |
dc.subject.lemac | Turisme -- Aspectes sociològics |
dc.contributor.group | Universitat Politècnica de Catalunya. LEAN MRG - Lean Management Research Group |
dc.relation.publisherversion | http://onlinelibrary.wiley.com/doi/10.1002/jtr.1899/pdf |
dc.rights.access | Open Access |
local.identifier.drac | 11682602 |
dc.description.version | Postprint (published version) |
local.citation.author | Huertas, R.; Laguna, M.; Consolacion, C. |
local.citation.publicationName | International journal of tourism research |
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