Comparing results of ranking conjoint analyses, best–worst scaling and discrete choice experiments in a nonhypothetical context
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This study assesses the comparability of discrete choice experiment (DCE), ranking conjoint analysis (RCA) and multiprofile best–worst scaling (BWS) in a nonhypothetical context in terms of estimated partworths, willingness to pay (WTP), response consistency and external validity. Overall, the results suggest that: (i) the conjoint analysis formats that were used in this study provide similar estimated WTP, but different estimated partworths and computed external validity
CitationYangui, A. [et al.]. Comparing results of ranking conjoint analyses, best–worst scaling and discrete choice experiments in a nonhypothetical context. "Australian journal of agricultural and resource economics", 1 Gener 2019, vol. 63, núm. 2, p. 221-246.