2019, vol. 9, núm. 1

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Summary

Determining the Antecedents and Consequences of the Airline Brand Personality

Lu, Jin-Long; Siao, Pei-Ya (OmniaScience, 2019-06)
Article
Open Access
Purpose: This study investigates air passengers’ perceptions of the brand personalities of airlines and explores the relationships between the brand personality and its antecedent factor, the country-of-origin of the ...
Presenting Modified Servqual Model to Evaluate Flight Attendant Services: Iran Air case study

Mojaveri, Hamidreza Salmani; Khorasani, Amir; Ahmadvand, Khosro (OmniaScience, 2019-01)
Article
Open Access
Purpose: The investigation of the customer`s viewpoints and utilizing their ideas and expectations in improving the quality of the products, has turned out to be one of the key concerns of the companies working in all ...