BIG DATA: information management and corporate decision-making digital transformation as a case study

Abstract

Whilst the velocity of new technologies is on the raise, the companies need to develop their own marketing in order to be efficient in its financial activities becomes more urgent. As an integral part of today’s society, the digital transformation is necessary to have a completely different approach to business processes. The project presented hereby consists on the study of the digital transformation of the forty-five most influential companies in Spain. It is based on the main prediction that the digital growth is sufficiently significant or not to enable the raise or the decrease in the financial activities of a company. To test such prediction, this project has accomplished a data mining analysis using RapidMiner software in order to find some hidden patterns regarding the digital transformation of the companies and its financial evolution.