BIG DATA: information management and corporate decision-making digital transformation as a case study
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hdl:2117/173192
Tipus de documentTreball Final de Grau
Data2019-02-04
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Reconeixement-NoComercial-SenseObraDerivada 3.0 Espanya
Abstract
Whilst the velocity of new technologies is on the raise, the companies need to develop
their own marketing in order to be efficient in its financial activities becomes more
urgent. As an integral part of today’s society, the digital transformation is necessary to
have a completely different approach to business processes.
The project presented hereby consists on the study of the digital transformation of the
forty-five most influential companies in Spain. It is based on the main prediction that
the digital growth is sufficiently significant or not to enable the raise or the decrease in
the financial activities of a company.
To test such prediction, this project has accomplished a data mining analysis using
RapidMiner software in order to find some hidden patterns regarding the digital
transformation of the companies and its financial evolution.
MatèriesBusiness enterprises -- Decision-making, Data mining, Information technology -- Management, Empreses -- Presa de decisions, Mineria de dades, Tecnologia de la informació -- Gestió
TitulacióGRAU EN ENGINYERIA DE L'ENERGIA (Pla 2009)
Fitxers | Descripció | Mida | Format | Visualitza |
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CaballeroLaura_TFG.pdf | 5,148Mb | Accés restringit |