This article aims to contribute to the use of the concept "cultural landscape" as a tool for the analysis and development of territorial projects in Argentina. In the first part, we intend to summarize some views on the concept of cultural landscape, about the origin of the term, its diffusion and the possibilities and paradoxes that it implies. In the second part, we discuss the way in which this concept becomes a project tool, while in the third part, we highlight the central role that drawing has in the analysis and project. In the fourth part, we present two case study that illustrate the problems we enunciate in the preceding sections. Finally, the conclusions take up the possibilities, challenges and paradoxes of this way of projecting in which the detailed study of the identity of the territory makes it possible to find a way to manage it in a way that reverts to local development.