Race It, a boost for go-kart companies.
Document typeBachelor thesis
Rights accessRestricted access - author's decision
Formula Student is an international inter-universities competition about designing and building a single-seater racing car. The events of the competition are divided into dynamic events in which the performance of the car is put to test, and static events which evaluate the engineering knowledge in different areas related to the development of the prototype. One of this static events is the Business Plan presentation, whose objective is to evaluate the team?s ability to develop and deliver a comprehensive business model which demonstrates that their product could become a rewarding business opportunity. Specifically, this Business Plan intends to create a company whose main products and services are an electric racing car and a mobile app. Combining those products, "Race It" has the goal of creating a connected network of go-kart companies to create a motorsport competition available for anyone in any karting company at any time with the final purpose of increasing the number of customers of go-kart companies.