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dc.contributor.authorPappachan, Joemon
dc.date.accessioned2019-01-10T16:27:09Z
dc.date.available2019-01-10T16:27:09Z
dc.date.issued2018-12
dc.identifier.citationPappachan, J. Effect of “Single” vs. “Multiple” Possession and Usage of Loyalty Programme on Re-purchase Intention Behavior of Airline Frequent Passengers in India. "Journal of Airline and Airport Management", Desembre 2018, vol. 8, núm. 2, p. 13-27.
dc.identifier.issn2014-4806
dc.identifier.urihttp://hdl.handle.net/2117/126528
dc.description.abstractPurpose: This paper tries to find out the effect of single vs. multiple possession and usage of frequent flyer programme by frequent passengers on their re-purchase intention behavior in India. Design/methodology: This paper tested the hypotheses, whether the variations in possession level of frequent flyer programme influences the relationship among the selected antecedent variables such as passengers’ satisfaction with the loyalty programme, passengers’ level of trust in the airline and the perceived brand image on the re-purchase intention behavior of frequent passengers. A structural equation model depicting the re-purchase behavior of frequent flyers were developed and tested. Findings: There exists an overall statistical reliability of the model build-up by using structural equation modeling. Significant differences are observed in brand and trust variables in influencing re-purchase intention behavior of frequent passengers. This finding was further verified in correspondence to the variations in loyalty programme status and possession levels of loyalty programme memberships. Practical implications: Re-purchase behavior of passengers holding single and multiple loyalty programme memberships were compared and drawn implications for the airlines to guesstimate re-purchase intentions of regular passengers. Originality/value: The empirical findings of this study proved that there is a propensity to shift from single to multiple possession and usage of airline loyalty membership while the frequent passengers progress on their travel voyage. This study proclaim that passengers possessing single loyalty programme are more influenced by brand image of the airline where as passengers using multiple loyalty programmes are by and large accustomed by means of the trust in the airline services than its brand image.
dc.format.extent15 p.
dc.language.isoeng
dc.publisherOmniaScience
dc.rightsAttribution-NonCommercial 3.0 Spain
dc.rights.urihttp://creativecommons.org/licenses/by-nc/3.0/es/
dc.subjectÀrees temàtiques de la UPC::Economia i organització d'empreses
dc.subjectÀrees temàtiques de la UPC::Enginyeria civil::Infraestructures i modelització dels transports::Infraestructures i transport aeri
dc.subject.lcshCustomer loyalty programs
dc.subject.lcshCustomer loyalty
dc.subject.lcshAirlines--India
dc.subject.otherFrequent flyer programme
dc.subject.otherAirline loyalty
dc.subject.otherAirline brand image
dc.subject.otherPassenger trust
dc.subject.otherRe-purchase behavior
dc.titleEffect of “Single” vs. “Multiple” Possession and Usage of Loyalty Programme on Re-purchase Intention Behavior of Airline Frequent Passengers in India
dc.typeArticle
dc.subject.lemacFidelització
dc.subject.lemacFidelitat a una marca
dc.subject.lemacLínies aèries -- Índia
dc.identifier.doi10.3926/jairm.116
dc.description.peerreviewedPeer Reviewed
dc.rights.accessOpen Access
local.citation.publicationNameJournal of Airline and Airport Management
local.citation.volume8
local.citation.number2
local.citation.startingPage13
local.citation.endingPage27


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