Ir al contenido (pulsa Retorno)

Universitat Politècnica de Catalunya

    • Català
    • Castellano
    • English
    • LoginRegisterLog in (no UPC users)
  • mailContact Us
  • world English 
    • Català
    • Castellano
    • English
  • userLogin   
      LoginRegisterLog in (no UPC users)

UPCommons. Global access to UPC knowledge

13.240 Articles in journals published by the UPC
You are here:
View Item 
  •   DSpace Home
  • Revistes
  • JAIRM: Journal of Airline and Airport Management
  • 2018, vol. 8, núm. 2
  • View Item
  •   DSpace Home
  • Revistes
  • JAIRM: Journal of Airline and Airport Management
  • 2018, vol. 8, núm. 2
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Effect of “Single” vs. “Multiple” Possession and Usage of Loyalty Programme on Re-purchase Intention Behavior of Airline Frequent Passengers in India

Thumbnail
View/Open
116-596-4-PB.pdf (353,4Kb)
Share:
 
 
10.3926/jairm.116
 
  View Usage Statistics
Cita com:
hdl:2117/126528

Show full item record
Pappachan, Joemon
Document typeArticle
Defense date2018-12
PublisherOmniaScience
Rights accessOpen Access
Attribution-NonCommercial 3.0 Spain
Except where otherwise noted, content on this work is licensed under a Creative Commons license : Attribution-NonCommercial 3.0 Spain
Abstract
Purpose: This paper tries to find out the effect of single vs. multiple possession and usage of frequent flyer programme by frequent passengers on their re-purchase intention behavior in India. Design/methodology: This paper tested the hypotheses, whether the variations in possession level of frequent flyer programme influences the relationship among the selected antecedent variables such as passengers’ satisfaction with the loyalty programme, passengers’ level of trust in the airline and the perceived brand image on the re-purchase intention behavior of frequent passengers. A structural equation model depicting the re-purchase behavior of frequent flyers were developed and tested. Findings: There exists an overall statistical reliability of the model build-up by using structural equation modeling. Significant differences are observed in brand and trust variables in influencing re-purchase intention behavior of frequent passengers. This finding was further verified in correspondence to the variations in loyalty programme status and possession levels of loyalty programme memberships. Practical implications: Re-purchase behavior of passengers holding single and multiple loyalty programme memberships were compared and drawn implications for the airlines to guesstimate re-purchase intentions of regular passengers. Originality/value: The empirical findings of this study proved that there is a propensity to shift from single to multiple possession and usage of airline loyalty membership while the frequent passengers progress on their travel voyage. This study proclaim that passengers possessing single loyalty programme are more influenced by brand image of the airline where as passengers using multiple loyalty programmes are by and large accustomed by means of the trust in the airline services than its brand image.
CitationPappachan, J. Effect of “Single” vs. “Multiple” Possession and Usage of Loyalty Programme on Re-purchase Intention Behavior of Airline Frequent Passengers in India. "Journal of Airline and Airport Management", Desembre 2018, vol. 8, núm. 2, p. 13-27. 
URIhttp://hdl.handle.net/2117/126528
DOI10.3926/jairm.116
ISSN2014-4806
Collections
  • JAIRM: Journal of Airline and Airport Management - 2018, vol. 8, núm. 2 [1]
Share:
 
  View Usage Statistics

Show full item record

FilesDescriptionSizeFormatView
116-596-4-PB.pdf353,4KbPDFView/Open

Browse

This CollectionBy Issue DateAuthorsOther contributionsTitlesSubjectsThis repositoryCommunities & CollectionsBy Issue DateAuthorsOther contributionsTitlesSubjects

© UPC Obrir en finestra nova . Servei de Biblioteques, Publicacions i Arxius

info.biblioteques@upc.edu

  • About This Repository
  • Contact Us
  • Send Feedback
  • Inici de la pàgina