2018, vol. 8, núm. 2
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Effect of “Single” vs. “Multiple” Possession and Usage of Loyalty Programme on Re-purchase Intention Behavior of Airline Frequent Passengers in India (OmniaScience, 2018-12)
Accés obertPurpose: This paper tries to find out the effect of single vs. multiple possession and usage of frequent flyer programme by frequent passengers on their re-purchase intention behavior in India. Design/methodology: This ...