Based on the analysis of the pertinent literature, we propose a framework to serve as a guide in designing a distribution network as a component of a supply chain (SC). It consists of three steps that are common to goods and services SCs: position of the decoupling point, structure of the network, and product delivery. For each step, we take into account the peculiarities of both goods and services separately in order to establish a list of available options and evaluate their suitability in relation to the relevant factors that characterise the products and the markets.