The increased international propensity of serial entrepreneurs demonstrating ambidextrous strategic agility: a precursor to international marketing agility
Rights accessOpen Access
This paper analyzes whether business owners that simultaneously demonstrate past entrepreneurial experience and process agility have greater export propensity levels. The proposed hypotheses are tested using binary choice models relating past entrepreneurial experience and reported process agility on a unique sample of 246 Catalan business owners for the year 2010. Consistent with our theoretical arguments on the relevance of generative-based cognitive agility, results reveal that serial entrepreneurs demonstrate a greater export propensity. Additionally, we found that serial entrepreneurs who also demonstrate process agility show superior export propensity levels, compared to the group of business owners outside this ambidextrous group (first-time business owners without process agility). The findings of this study indicate that traits characterizing international marketing agility, decisional speed and accuracy, are also linked with greater export propensity levels. The added export market expansion resulting from the opportunity responsiveness of serial entrepreneurs is found to be amplified by the accuracy of internal adaptation capabilities of process agility. Therefore, the promotion of ambidextrous strategic agility coming from the complementarities between the benefits of entrepreneurial experience and adaptive process abilities is essential for increasing businesses’ internationalization
CitationVaillant, Y., Lafuente, E. The increased international propensity of serial entrepreneurs demonstrating ambidextrous strategic agility: a precursor to international marketing agility. "International marketing review", 2019, vol. 36, núm. 2, p. 239-259.