Oriented trajectories as a method for audience measurement

Abstract

The quantification of the attention received by advertisements is of paramount importance to determine its effectiveness. In this work, a simple and effective objective method for the assessment of the attention given to advertisements is provided. The proposed method is based on computing the oriented trajectory of the different test persons along with their head pose. This way, it is possible to determine if a given person is looking towards the advertisement. While other similar methods use more complex setups, requiring a camera at each advertisement location, our method needs only a single (or a few) ceiling camera. Even though the apparent simplicity, the method can compute attention measures at each point of the scene.