Measuring consumers’ preferences for traditional and innovative pork products
Visualitza/Obre
Estadístiques de LA Referencia / Recolecta
Inclou dades d'ús des de 2022
Cita com:
hdl:2117/116557
Tipus de documentArticle
Data publicació2017-11-30
EditorUniversity of Zagreb
Condicions d'accésAccés obert
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Reconeixement-NoComercial-SenseObraDerivada 3.0 Espanya
Abstract
In this research we proposed an integrated methodological approach to measure the “real” consumers’ preference towards new Traditional (TPP) and Innovative Pork Products (ITPP) from three untapped pig breeds in Spain (Porc Negre), Italy (Cinta Senese) and Slovenia (Krškopolje). We first analyse consumers’ perception towards the traditional concept in pork products. Results showed high preference heterogeneity amongst countries. After the eating experience, the expected preferences were affected significantly in particular in Italy and Slovenia. The likelihood to purchase the innovative pork products increased as well. © 2017, University of Zagreb. All rights reserved.
CitacióKallas, Z., Candek-Potokar, M., Tomažin, U., Carolina, P., Aquilani, C., Gil, J.M. Measuring consumers’ preferences for traditional and innovative pork products. "Agriculturae conspectus scientificus", 30 Novembre 2017, vol. 82, núm. 2, p. 137-141.
ISSN1331-7768
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