Metadiscourse in posters is both textual and visual
Rights accessOpen Access
Interest in genre analysis is far from declining. Just as information technology is moulding communication and how people communicate in the twenty-first century, scientific communities, academic members and other knowledge-dissemination means are also changing. Because academic and professional genres are not an exception, the impact of visual information on scientific communication is rendering multimodal analysis an increasingly necessary aspect for genre analysis to consider. This book responds to this new reality in the sense that it presents a multimodal genre analysis of academic poster presentations at conferences. The study aims to explore the textual and visual metadiscourse strategies used by poster presenters in order to make their research clear and to interact and engage with their readership. Due to the inexistence of reliable and representative data of the academic poster genre, a corpus of 120 posters from three disciplines (Law, Clinical Psychology and High Energy Particle Physics) had to be created by the author to find out whether there were any cross-disciplinary differences in the linguistic and visual metadiscursive resources of this rather under-researched genre.
CitationAguilar Perez, M. Metadiscourse in posters is both textual and visual. "ESP today", 1 Juny 2017, vol. 5, núm. 1, p. 122-126.