This report includes the project team's research and results regarding Vanderlande Industries' Tubtrax baggage handling system. The report covers two main subjects; one subject includes research and analysis of the marketing strategies directed at the sales process of Tubtrax. The other subject delves into the research and creative process in coming up with technological improvements for the Tubtrax system. The marketing section concludes with several recommendations for improvements. The technical part is finalized with redesigns of two different zones in the Tubtrax system, supported by calculations.