Tubtrax Innovations & Communication / Marketing Improvements

Möhrle, Isabelle; Tuominen, Joonas; Pérez Gromaz, Aitor; Waardenburg, Dennis

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CovenanteeVanderlande Industries España; Avans Hogeschool

Document typeBachelor thesis

Date2014-01-13

Rights accessRestricted access - publisher's policy

Abstract

This report includes the project team's research and results regarding Vanderlande Industries' Tubtrax baggage handling system. The report covers two main subjects; one subject includes research and analysis of the marketing strategies directed at the sales process of Tubtrax. The other subject delves into the research and creative process in coming up with technological improvements for the Tubtrax system. The marketing section concludes with several recommendations for improvements. The technical part is finalized with redesigns of two different zones in the Tubtrax system, supported by calculations.

Description

Treball desenvolupat dins el marc del programa 'European Project Semester'.

SubjectsMarketing, Airports--Baggage handling, Màrqueting industrial, Logística (Indústria)

DegreeGRAU EN ENGINYERIA DE DISSENY INDUSTRIAL I DESENVOLUPAMENT DEL PRODUCTE (Pla 2009)

URIhttp://hdl.handle.net/2117/114306

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Final Report_Va ... ies_Aitor Pérez Gromaz.pdf	Memòria	1,752Mb	PDF	Restricted access

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