A transformational creativity tool to support chocolate designers

Abstract

A new formulation of the central ideas of Boden's well-established theory on combinational, exploratory and transformational creativity is presented. This new formulation, based on the idea of conceptual space, redefines some terms and includes several types of concept properties (appropriateness and relevance), whose relationship facilitates the computational implementation of the transformational creativity mechanism. The presented formulation is applied to a real case of chocolate designing in which a novel and flavorful combination of chocolate and fruit is generated. The experimentation was conducted jointly with a Spanish chocolate chef. Experimental results prove the relationship between appropriateness and relevance in different frameworks and show that the formulation presented is not only useful for understanding how the creative mechanisms of design works but also facilitates its implementation in real cases to support creativity processes.