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dc.contributorLewis, Philip
dc.contributor.authorLópez Granadal, Sheila
dc.description.abstractThe aim of this project is to analyze the future of the most relevant emerging technologies until today, relating them to the world of marketing and studying their possible success in the coming years. For this, it has been considered convenient to associate the concepts explained to a time scale where past, present and future are analyzed as follows: Firstly, it starts with the “past”. The most important aspects of marketing and innovation are mentioned separately, for example, by going deeper into what both mean and observing their evolution to this day. Secondly, it continues with the “present”. It is intended to reflect the union of both concepts explaining the most promising technological innovations in the world of marketing, accompanied by creative and poignant examples. Finally, it finishes with the “future”. This third block resembles the creation of a start-up of a product related to the concepts learned through the previous two blocks. In order to do this, an initial idea of the feasibility of the project is drawn up and also a first outline of the “next steps” that should be carried out to launch this innovative product related to marketing innovation
dc.publisherUniversitat Politècnica de Catalunya
dc.publisherIllinois Institute of Technology
dc.subjectÀrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting
dc.subject.lcshMarketing -- Technological innovations
dc.titleMarketing innovation: past, present and future
dc.typeMaster thesis
dc.subject.lemacMàrqueting -- Innovacions tecnològiques
dc.rights.accessOpen Access
dc.audience.mediatorEscola Tècnica Superior d'Enginyeria Industrial de Barcelona

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